Abhijit Bose said in his presentation during the virtual event that WhatsApp in partnership with SBI General will start providing affordable health insurance coverage by the end of this year. Apart from this, he also announced WhatsApp’s partnership with HDFC Pension and PinBox Solutions, which will start offering micro-pension products through a messaging app.
WhatsApp aims to emerge as a competitive platform for insurance companies and firms offering micro-pension products and make a mark in the Indian financial sector with its new move. Bose also mentioned that the messaging app will make it easier for Indian users to bring health insurance and micro-pension, no matter where they live and their income.
With over 400 million users using WhatsApp in India, WhatsApp is being made more attractive by providing insurance and pension facilities for them.