Electronic brand Thomson
After television, it is also planning to enter the cooling segment. The company is set to launch a range of air coolers on the e-commerce website Flipkart soon. Company Personal (Personal Coolers
), Desert Coolers and Wind Category Coolers is planning to launch, which is expected to be priced at Rs 5,999. The company is expanding its market through this launch. Recall that the company launched the Thomson brand washing machine in India last year.
The Thomson company stated in a press release that it is considering capturing a larger share of the home appliance market in India. The company expects to spread its footing on 15 per cent of online home appliance categories in India in the next two years. These products will be live on Flipkart from 1 April. Thomson is also considering promoting its TV sets and washing machines online.
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The electronics manufacturer is planning to ramp up its products before the summer season. Especially when the company’s revenue was low due to CoVID last year. In such a situation, the company is working on increasing its market. The analyst is speculating that up to double digit can be renewed for categories such as air conditioners, refrigerators, etc. in the summer this year.
India’s air cooler market is estimated at Rs 2,600 crore and includes brands such as Symphony, Havells, Usha, Bajaj Electricals. With the addition of features like digital control panels and air purification quality for air coolers, the company is bringing something new to the users. Along with this, it is also working to further strengthen its image in its market.